Turn competitor noise into defensible opportunities.
Get ranked opportunities with scores and citations, backed by public evidence from the last 90 days.
Why this matters
PagerDuty and Opsgenie both highlight 'time to resolution' as a key differentiator. Your users spend 5-10 minutes manually summarizing incidents for stakeholders. Automating this creates immediate value and reduces cognitive load during high-stress moments.
Defensibility
High. Requires deep integration with your incident workflow, Slack API, and real-time event processing. Competitors can't easily copy without rebuilding their entire notification pipeline.
Next step
Build a prototype that hooks into your existing incident webhooks. Test with 3-5 on-call engineers for 2 weeks. Measure time saved and stakeholder satisfaction.
Top sources
Competitive analysis is either too shallow or too slow.
Marketing slides lack depth. Weeks of research lack speed. And "we learned a lot" isn't a decision.
Too shallow: marketing slides don't reveal structural gaps
Too slow: weeks of research while decisions wait
No shared frame: teams argue because there's no evidence trail or decision forcing function
Plinth gives you decision-ready outputs in minutes, not weeks.
What you'll walk away with
Everything is copyable, exportable, and ready to use in your strategy work. No buzzwords—just actionable insights backed by evidence.
Evidence → Opportunities → Bets
Top opportunities (ranked)
Ranked differentiation opportunities with scores and confidence levels. Each opportunity includes why it matters and next steps.
Defensible evidence pack (citations)
Every insight includes citations to public sources you can validate. Full audit trail with source types and recency.
Strategic bets + next steps
What to say no to and why competitors won't easily follow. Includes first experiments you can run to validate.
Copy-ready positioning angles
Ready-to-use positioning statements and differentiation angles backed by evidence. Export and use in your strategy work.
Sample output
Pricing transparency gap
Competitors hide pricing behind contact forms, creating friction for self-service buyers. Opportunity to differentiate with transparent, upfront pricing.
Evidence: Competitor A requires contact form for pricing (verified 2024-01-15). Competitor B shows "Contact sales" only (verified 2024-01-12). Review analysis shows 23 mentions of "pricing unclear" in last 90 days.
This is a sample output. Your actual analysis will include Jobs-to-be-Done, Scorecard, Opportunities, and Strategic Bets—all with full citations you can validate.
How Plinth works in 3 steps
Everything is backed by evidence with citations you can validate
Define market, target customer, competitors
Set up your analysis by defining your market, target customer profile, and adding competitors by URL or name.
Pull evidence from public sources (last 90 days)
Automatically scans pricing pages, reviews, job postings, changelogs, and documentation from the last 90 days.
Produce opportunities with confidence + citations
Get ranked opportunities with confidence scores and full citations. Every insight is defensible and traceable.
Why Plinth vs generic research
Most tools
- Summarize marketing pages
- Generate generic insights
- Lack evidence trail
- Don't force decisions
Plinth
- Live market signals: pricing, changelogs, reviews, docs, jobs, status pages
- Evidence-backed with citations: full audit trail you can validate
- Deterministic scoring + explainers: repeatable, defensible
- Opinionated output formats: forces tradeoffs and clarity
- Built for senior strategy workflows: copyable artifacts ready for VP+ decisions
Who it's for
Built for senior Product/UX strategy professionals who need decision-ready outputs, not research summaries.
VP Product
Portfolio decisions, differentiation bets, competitive repositioning. Decision-ready outputs you can defend in executive reviews.
VP UX/Design
Pricing strategy discovery, positioning clarity, strategic bets. Evidence-backed insights for design and experience decisions.
Strategy/Insights
What to say no to, where to differentiate, evidence-backed decisions. Strategic bets with full evidence trail.
Evidence-backed, not vibes
Every opportunity is grounded in public evidence with full citations you can validate.
Pricing
Pricing pages and plans
Reviews
User reviews and ratings
Jobs
Job postings and hiring
Changelog
Product updates and releases
Docs
Documentation and guides
Uses publicly available sources; may be incomplete.
Built for experienced strategists
Designed to support VP+ decision-making workflows. Plinth gives you the clarity and defensibility you need to make hard calls with confidence.
Early access
Currently in early access. Built for Product/UX strategy professionals who need decision-ready outputs.